Learning Centre

Straight answers on tradie marketing.

Real budgets, real cost-per-lead numbers and honest advice for Australian trade businesses. Everything here comes from campaigns we actually run.

Google Ads Meta Ads SEO Lead Generation Tradie Marketing Business Growth Comparisons Case Studies

Featured guideComparisons

Hipages vs Tradie Code

A factual comparison of shared marketplace leads versus exclusive local lead engines, including how each model works, who they're suited for, and the advantages and trade-offs of each approach.

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9 guides

Google Ads

Budgets, bidding, keywords and call tracking for trade businesses.

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Google Ads

How much should plumbers spend on Google Ads?

Budget ranges by business size, what a plumbing lead actually costs across Australian cities, and the simple maths for setting a spend you can afford.

7 min read · Feb 2026

Meta Ads

Facebook and Instagram campaigns that actually book renovation and project work.

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Meta Ads

Are Meta Ads worth it for tradies?

Meta works brilliantly for some trades and burns money for others. Here's the dividing line, plus the qualification setup that makes the leads usable.

6 min read · Feb 2026

SEO

Local rankings, Google Business Profile and long-term organic enquiries.

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SEO

How long does SEO take for tradies?

Map-pack movement in 4–8 weeks, competitive organic rankings in 4–9 months. Here's the honest timeline and what drives it.

6 min read · Mar 2026

Lead Generation

Exclusive leads, response speed, lead quality and conversion rates.

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Lead Generation

What makes a tradie landing page convert

Ad traffic sent to a homepage converts at 2–4%. The same traffic on a purpose-built page converts at 8–15%. Here's what changes.

5 min read · Mar 2026

Lead Generation

How many leads should a tradie expect each month?

Lead volume is a function of budget, trade and service area — not luck. Here are the ranges we forecast against, and what changes them.

6 min read · Mar 2026

Lead Generation

What are exclusive leads (and why they beat shared leads)?

The difference between an exclusive enquiry and a shared directory lead is not the price — it's the close rate, the margin and who owns the customer afterwards.

5 min read · Feb 2026

Tradie Marketing

Brand, offers, reviews and the fundamentals every trade business needs.

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Tradie Marketing

Google Ads vs Meta Ads for tradies: which is better?

One captures demand, the other creates it. Which you should start with depends almost entirely on how urgent your work is.

6 min read · Mar 2026

Business Growth

Pricing, capacity, hiring and scaling a trade business profitably.

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Business Growth

How tradies get more Google reviews (without nagging)

Reviews are the cheapest performance upgrade in trade marketing. A simple same-day ask beats every clever automation.

5 min read · Apr 2026

Comparisons

Side-by-side breakdowns of lead sources, platforms and marketing models for trades.

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Comparisons

Hipages vs Tradie Code

A factual comparison of shared marketplace leads versus exclusive local lead engines, including how each model works, who they're suited for, and the advantages and trade-offs of each approach.

12 min read · July 2026

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