How long does the Tradie Code Method take to set up?

Build and Track take 10 to 14 days from kick-off. Campaigns launch in week two and enquiries typically begin in the first week of running. The Optimise stage then runs continuously.

What happens in the first 90 days?

Days 1 to 14 are build and tracking. Days 15 to 30 are launch and rapid waste elimination. Days 30 to 90 are optimisation, where cost per lead usually drops significantly as negative keywords, bids and landing pages are tuned against real conversion data.

Do I need to be involved?

About an hour at kick-off, then roughly 30 minutes a month for the review call. We need your job types, service area, capacity and pricing — everything else is on us.

What if it isn't working?

We work month to month with no lock-in. If the numbers aren't moving in the right direction by month three, we'll tell you what's causing it and what we'd change — or that it's not the right fit.

Our Method

The Tradie Code Method

Six stages, in order, every time. It's not clever — it's just done properly, which turns out to be rare. Skip a stage and the whole system underperforms.

Stage 1

Build

Stage 2

Track

Stage 3

Launch

Stage 4

Optimise

Stage 5

Deliver exclusive leads

Stage 6

Scale

Build

Landing pages built for one job type each, mobile-first, with click-to-call above the fold and real proof: licence, insurance, review count, suburbs served. This is the foundation everything else sits on.

Job-specific landing pages
Mobile-first, sub-2-second load
Trust signals above the fold
Short, high-converting forms

Track

Before a single dollar of ad spend, we install dynamic call tracking, conversion tracking and reporting. If we can't attribute a booked job back to a keyword, we can't improve it.

Dynamic number insertion
Call recording for quality review
Form and click-to-call conversions
Conversion data fed back to the ad platforms

Launch

Campaigns go live in 10 to 14 days, split by job type and priced by intent. Emergency work, maintenance work and high-value installs each get their own budget and their own page.

Campaigns split by job type
Suburb-level geo-targeting
Ad scheduling matched to answering hours
Brand protection campaign

Optimise

Weekly account work: negative keywords, bid adjustments, ad copy tests, landing page changes. Cost per lead typically drops 30 to 50% between month one and month four.

Weekly negative keyword additions
Search term and call recording review
Ad copy and landing page testing
Budget shifted to what books jobs

Deliver exclusive leads

Every enquiry goes to your business only, by SMS and email, the moment it arrives. One client per trade per service area — we never sell the same search twice.

Instant SMS and email delivery
One client per trade, per area
You own the accounts and the data
No shared or resold enquiries

Scale

Once cost per booked job is proven and stable, we scale budget in step with your capacity — more suburbs, more job types, more channels. Growth on evidence, not on hope.

Expand service area postcodes
Add job types with proven margin
Layer in Meta Ads and local SEO
Scale in step with team capacity

What the first 90 days look like

Timeframe	What happens	What you should see
Days 1–14	Build and Track	Landing pages live, tracking verified
Days 15–30	Launch	First enquiries, waste cut aggressively
Days 30–60	Optimise	Cost per lead falling, quality improving
Days 60–90	Optimise and Scale	Stable cost per booked job, budget decisions on evidence