Built for tradies. Nothing else.
Tradie Code is a specialist lead generation company for Australian trade businesses. We're not a website agency and we're not a general digital marketing agency. We do one thing: generate homeowner enquiries for tradies through managed lead generation campaigns, landing pages and ongoing optimisation.
Our story
Tradie Code started from a pattern we kept seeing from both sides of the fence. On one side, trade business owners who were brilliant at their craft, flat out running quotes, jobs, invoices and staff — and giving marketing whatever attention was left at 9pm. On the other, marketing agencies happily charging those same owners for reports full of impressions, reach and "engagement" that never once mentioned a booked job.
In between sat the lead resellers, and the work turned into a price race. Tradies were paying for the privilege of racing each other to the bottom.
So we built the thing we thought should exist: a lead system built for trade businesses, run by specialists who understand both the search side and the ute side, and measured only on enquiries and booked work.
Why Tradie Code exists
Most tradies don't need more marketing. They need one channel that reliably produces customers who want the work they're good at, at prices that make sense, in the suburbs they're willing to drive to. That's a much narrower problem than "digital marketing", and solving it properly takes specialist knowledge rather than a broader service menu.
Because we only work with trades, we start with trade-specific knowledge: which job types matter, when ads should and shouldn't run, and which searches to exclude from day one. That head start belongs to our clients, not to a learning curve funded by their ad budget.
Experience across trades and digital
Our work sits at the intersection of two disciplines. On the trade side: understanding job types, margins, callout economics, seasonality, capacity planning and why a missed call at 7am costs more than a bad ad. On the digital side: paid search account architecture, conversion tracking, landing page optimisation, Meta creative strategy and local SEO.
Neither discipline works alone. Marketers who don't understand trade economics optimise toward cheap leads instead of profitable jobs. Tradies running their own ads rarely have the time to build out negative keyword lists and test landing pages every week. We do both, deliberately.
Our mission
To give Australian trade businesses a more predictable source of homeowner enquiries in their service areas — so growth depends less on referrals and luck.
What we believe
Local homeowner enquiries, delivered directly to your business.
Enquiries are delivered direct to you.
Measured in booked jobs
Impressions and reach don't pay wages. Our reporting starts with enquiries, cost per lead and booked work.
Honest about fit
If your area or trade isn't a good fit for a lead engine, we'll tell you before you commit.
Plain English
No jargon, no acronym soup. If we can't explain a change and why it matters in one sentence, we shouldn't be making it.
Honest forecasts
We model realistic lead volume from real search data before you spend anything — including when the answer is that we can't help.
Clear, measurable reporting
We measure the work on enquiries and booked jobs, and show you what the advertising for your service area is producing.
The team
We're deliberately a small, senior team. The person who builds your campaigns is the person who optimises them and the person you speak to on the monthly review call — there's no handover to a junior account manager after the sale.
That's also why we're selective about which businesses we work with. It keeps the quality high on our side.
Frequently asked questions
Let's see if we're a fit
Thirty minutes on the phone. We'll look at the search demand in your area, model realistic lead volumes and costs, and tell you honestly whether we can help.
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