Learning Centre

Lead Generation

Direct leads, response speed, lead quality and conversion rates.

How hipages works, and how Tradie Code runs managed advertising and dedicated lead engines for Australian trade businesses.

What a direct lead is, how a directory or marketplace lead differs, and how to compare lead sources on cost per booked job.

Lead volume is a function of budget, trade and service area — not luck. Here are the ranges we forecast against, and what changes them.

Ad traffic sent to a homepage often converts worse than the same traffic on a purpose-built page. Here's what changes.

Want this working for your business?

Tell us your trade and area. We'll look at the search demand in your area, explain how pricing works, and tell you honestly whether we can help.