Learning Centre

Lead Generation

Exclusive leads, response speed, lead quality and conversion rates.

Google Ads Meta Ads SEO Lead Generation Tradie Marketing Business Growth Comparisons

Hipages vs Tradie Code

A factual comparison of shared marketplace leads versus exclusive local lead engines, including how each model works, who they're suited for, and the advantages and trade-offs of each approach.

12 min read · July 2026

Lead Generation

What are exclusive leads (and why they beat shared leads)?

The difference between an exclusive enquiry and a shared directory lead is not the price — it's the close rate, the margin and who owns the customer afterwards.

5 min read · Feb 2026

Lead Generation

How many leads should a tradie expect each month?

Lead volume is a function of budget, trade and service area — not luck. Here are the ranges we forecast against, and what changes them.

6 min read · Mar 2026

Lead Generation

What makes a tradie landing page convert

Ad traffic sent to a homepage converts at 2–4%. The same traffic on a purpose-built page converts at 8–15%. Here's what changes.

5 min read · Mar 2026

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