A direct lead is an enquiry that comes to you from advertising for your service area. A directory or marketplace lead comes through a third-party platform, which sets its own rules on how the platform distributes each enquiry. Compare them on cost per booked job, not cost per lead.
What to compare
| Direct | Directory or marketplace | |
|---|---|---|
| Who the customer contacted | The business's own advertising | A platform |
Compare them on cost per booked job, not cost per lead. A directory or marketplace lead and a managed lead engine for your service area are different products.
Directory and marketplace leads
- The customer contacted a platform, rather than a business they already had in mind
- Ask whose phone number is on the listing
- Ask what the agreement says about how enquiries are delivered
- Compare cost per booked job with a managed lead engine for your service area
Questions to ask any lead source
- 1How are enquiries delivered?
Ask how enquiries reach you and what the agreement says about it.
- 2Whose phone number is on the ad?
A tracked number routing to you is fine. A platform's number is not.
- 3What happens if you stop?
Ask what the agreement says about ending the service, in writing, before you start.
Frequently asked questions
Want this working for your business?
Tell us your trade and area. We'll look at the search demand in your area, explain how pricing works, and tell you honestly whether we can help.
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