Lead Generation for Tradies
Lead generation isn't a channel — it's a system. Ads bring the demand, the landing page converts it, tracking proves what worked, and follow-up turns it into revenue. Break any one link and the whole thing underperforms.
The four parts of a working lead system
- 1Demand
Google Ads for people already searching, Meta Ads for people who don't know they need you yet, local SEO compounding underneath both.
- 2Conversion
A dedicated landing page per job type, built for mobile, with click-to-call above the fold and real trust signals.
- 3Measurement
Call tracking, form tracking and conversion data flowing back into the ad platforms so they optimise toward booked jobs.
- 4Follow-up
Instant SMS, fast callbacks and structured nurture. Most tradies lose more revenue here than anywhere else.
What lead quality actually depends on
Tradies often describe leads as "rubbish" when the real issue is upstream. Nine times out of ten it's one of five causes, and all of them are fixable.
| Symptom | Usual cause | Fix |
|---|---|---|
| Price shoppers | Broad keywords, no price framing | Negative keywords + price range on the page |
| Out of area | Radius targeting too wide | Suburb-level targeting and exclusions |
| Wrong job type | One campaign for everything | Split campaigns by job type |
| Leads go cold | Slow response time | Instant SMS + 15-minute callback rule |
| Hard to tell what worked | No call tracking | Track calls back to the campaign |
How to judge lead cost
Cost per lead on its own means little. What matters is cost per booked job against your average margin: an expensive lead on a large renovation can be far better business than a cheap lead on a small callout.
Frequently asked questions
Want this working for your business?
Tell us your trade and area. We'll look at the search demand in your area, explain how pricing works, and tell you honestly whether we can help.
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