Do I need a separate landing page for each service?

For paid ads, yes. Matching the page to the search term is the biggest single conversion lever available. A hot water searcher landing on a hot water page converts roughly twice as well as the same person landing on a general plumbing homepage.

Should I put prices on my landing page?

Put a range or a starting price. It filters out people who were never going to buy at your rates and it builds trust with the ones who will. A precise fixed price is rarely wise for variable trade work.

Form or phone number?

Both, with the phone number dominant. Around 70% of trade ad enquiries come by phone, but forms capture the after-hours enquiries you'd otherwise lose entirely.

Tradie Landing Pages That Convert — 12 Rules

Doubling your landing page conversion rate halves your cost per lead without touching your ad budget. For most tradies it's the cheapest improvement available, and it's usually the one nobody has done.

The non-negotiables

1
Phone number visible without scrolling
Over 70% of tradie ad traffic is mobile and most of it wants to call, not fill in a form.
2
One job type per page
Someone searching hot water replacement should land on a hot water page, not a general plumbing page.
3
Proof above the fold
Google rating, review count, licence number, years in business, suburbs served.
4
Real photos of your team and vans
Stock photography measurably reduces trust and conversion.
5
Price guidance
A range, a starting price, or a call-out fee. Silence sends people back to Google.
6
A short form
Name, phone, suburb, job type. Every extra field costs you enquiries.

Speed matters more than design

< 2s

Target load time on 4G

2–4%

Typical homepage conversion

8–15%

Dedicated landing page conversion

70%+

Of trade ad traffic is mobile

Test the page on your own phone, on mobile data

Not on the office wi-fi, not on a desktop. Stand outside, load it on 4G, and try to call the business in under three seconds. If you can't, neither can your customers.