Electrical · Gold Coast, QLD
Gold Coast electrician: cost per booked job cut by 61%
61%
Lower cost per booked job
$2,400 per month
Monthly ad spend
64 exclusive enquiries per month
Enquiries generated
$32
Cost per lead
Client industry
Electrical
Location
Gold Coast, QLD
Objective
Move away from low-value callouts and win more switchboard upgrade and EV charger installation work.
Strategy
- Separated compliance, emergency and EV charger campaigns with independent budgets
- Shifted budget toward job types with $2,000+ average values
- Turned off overnight ad delivery where calls went unanswered
- Rebuilt the landing page around licence, insurance and same-day response proof
- Added a dedicated EV charger page with rebate and installation guidance
Ad spend
$2,400 per month
Leads generated
64 exclusive enquiries per month
Cost per lead
$32
Campaign improvements
- 22% of previous budget was being spent overnight with no answering — reallocated to business hours
- EV charger campaign reached a $47 cost per lead against a $1,900 average job value
- Enquiry volume doubled while total ad spend rose only 20%
- Average job value increased 34% as campaign mix shifted
Results
- Cost per booked job down 61% in four months
- 64 exclusive enquiries per month
- Third electrician hired to handle upgrade work
- EV charger work grew from zero to a fifth of monthly revenue
"The biggest change wasn't more leads, it was better ones. We stopped driving across town for $180 callouts."
Figures are drawn from campaign reporting for this engagement. Individual results vary with trade, service area, competition and how quickly enquiries are answered.
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