Bathroom renovation · Melbourne, VIC
Melbourne bathroom renovator: a booked pipeline four months deep
4 months
Booked pipeline depth
$2,800 per month
Monthly ad spend
46 qualified enquiries per month
Enquiries generated
$61
Cost per lead
Client industry
Bathroom renovation
Location
Melbourne, VIC
Objective
Stop relying on word of mouth and build a predictable pipeline of $20,000+ renovation projects.
Strategy
- Before-and-after carousel creative shot on the same angles for every completed job
- Price-transparency ads stating renovations start from $22,000
- Lead form with budget range, property type and timeframe questions
- Instant SMS acknowledgement plus a 15-minute callback rule
- Design gallery emailed the same day, followed by a structured 30-day nurture
- Retargeting for anyone who watched 50% of a walkthrough video
Ad spend
$2,800 per month
Leads generated
46 qualified enquiries per month
Cost per lead
$61
Campaign improvements
- Adding a budget question dropped raw lead volume 40% and lifted quote-to-close from 11% to 29%
- Price transparency in creative removed most sub-$10,000 enquiries
- Same-day gallery emails lifted quote request rate by a third
- Retargeting audience produced the lowest cost per booked job of any campaign
Results
- Pipeline booked four months ahead
- 46 qualified enquiries per month at an average project value above $24,000
- Quote-to-close rate improved from 11% to 29%
- Two additional tiling and plumbing subcontractors brought on permanently
"Putting our starting price in the ads felt terrifying. It was the best thing we ever did — we stopped quoting jobs we were never going to win."
Figures are drawn from campaign reporting for this engagement. Individual results vary with trade, service area, competition and how quickly enquiries are answered.
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