Meta Ads for Concreters
Concreting is one of the most visual trades there is, and one of the most under-marketed. A finished exposed aggregate driveway stops the scroll on its own — the job is simply to put it in front of the right suburbs.
Where the money is in concreting
| Job type | Typical value | Meta suitability |
|---|---|---|
| Exposed aggregate driveway | $8,000–$20,000 | Excellent — highly visual |
| Decorative / stencil patio | $4,000–$12,000 | Excellent |
| Shed and house slabs | $5,000–$25,000 | Good — target owner-builders |
| Pool surrounds | $6,000–$18,000 | Excellent — pairs with pool builders |
| Small repairs | Under $1,500 | Poor — not worth ad spend |
Targeting that actually works
Skip complex interest stacking. For concreters the reliable setup is a tight geographic radius around the areas you'll pour in, a broad age range of homeowners, and strong creative doing the qualification. Add a lookalike audience built from past customers once you have enough conversion data.
- Radius targeting around your yard and travel range, not a whole state
- Layer in new-estate suburbs where driveways and slabs are being poured constantly
- Exclude renters where the data allows it
- Retarget everyone who watched 50% of a finish video — they're your warmest audience
Quoting speed wins jobs
- 1Call within 15 minutes
Confirm size, finish and timeframe on the phone before booking a site visit.
- 2Rough range on the call
A square-metre estimate qualifies budget before you drive across town.
- 3On-site measure within 48 hours
Momentum matters — concreting buyers get three quotes fast.
- 4Written quote same day
Include a finish sample photo gallery. Quotes with images close noticeably better.
Frequently asked questions
Want this working for your business?
Book a free discovery call. We'll map the search demand in your area, show you what leads should cost, and tell you honestly whether we can help.
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