Meta Ads for Concreters
Concreting is one of the most visual trades there is, and one of the most under-marketed. A finished exposed aggregate driveway stops the scroll on its own — the job is simply to put it in front of the right suburbs.
The platforms used for each client's lead engine depend on their service arrangement. This guide explains how the channel can work for this trade; it isn't a promise that every client's engine uses it.
Where the money is in concreting
Targeting that actually works
Skip complex interest stacking. For concreters the reliable setup is a tight geographic radius around the areas you'll pour in, a broad age range of homeowners, and strong creative doing the qualification. Add a lookalike audience built from past customers once you have enough conversion data.
- Radius targeting around your yard and travel range, not a whole state
- Layer in new-estate suburbs where driveways and slabs are being poured constantly
- Exclude renters where the data allows it
- Retarget people who watched a good share of a finish video — they're a warm audience
Quoting speed wins jobs
- 1Call within 15 minutes
Confirm size, finish and timeframe on the phone before booking a site visit.
- 2Rough range on the call
A square-metre estimate qualifies budget before you drive across town.
- 3On-site measure within 48 hours
Momentum matters — concreting buyers get three quotes fast.
- 4Written quote same day
Include a finish sample photo gallery. Quotes with images close noticeably better.
Frequently asked questions
Want this working for your business?
Tell us your trade and area. We'll look at the search demand in your area, explain how pricing works, and tell you honestly whether we can help.
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