Marketing for Plumbers
A plumbing business doesn't need more marketing channels. It needs three that work: paid search for urgent demand, local SEO for compounding free enquiries, and reviews to make both of them cheaper.
The plumbing marketing stack, in priority order
- 11. Google Business Profile
Free, and the highest-ROI thing most plumbers ignore. Complete every field, add real job photos weekly, respond to every review.
- 22. Reviews
Ask every customer, every job, same day. Review count and recency directly influence map-pack ranking and paid ad conversion rate.
- 33. Google Ads
The fastest way to fill capacity. Emergency, maintenance and install campaigns split properly.
- 44. Local SEO
Suburb service pages and on-page fundamentals. Slow to start, compounds for years.
- 55. Follow-up and database
Reminder campaigns to past customers for annual checks, filters and compliance work.
Where plumbers waste marketing money
| Spend | Verdict | Why |
|---|---|---|
| Directory or marketplace leads | Situational | Check how the platform distributes each enquiry, and compare cost per booked job |
| Printed flyers | Situational | Works in dense new estates, rarely elsewhere |
| Vehicle signage | Good | Cheap, permanent, local recall |
| Google Ads | Excellent | Immediate, measurable, urgent intent |
| Google Business Profile | Excellent | Free and drives the map pack |
| Generic brand video | Poor | Looks nice, rarely produces a phone call |
Local SEO for plumbers
- A page per major suburb you serve, with genuinely different content — not spun copies
- A page per major service: blocked drains, hot water, gas fitting, leak detection
- Consistent name, address and phone across every directory listing
- Real job photos with descriptive alt text and suburb references
- Google Business Profile posts weekly, with photos from actual jobs
Frequently asked questions
Want this working for your business?
Tell us your trade and area. We'll look at the search demand in your area, explain how pricing works, and tell you honestly whether we can help.
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