Marketing for Plumbers
A plumbing business doesn't need more marketing channels. It needs three that work: paid search for urgent demand, local SEO for compounding free enquiries, and reviews to make both of them cheaper.
The plumbing marketing stack, in priority order
- 11. Google Business Profile
Free, and the highest-ROI thing most plumbers ignore. Complete every field, add real job photos weekly, respond to every review.
- 22. Reviews
Ask every customer, every job, same day. Review count and recency directly influence map-pack ranking and paid ad conversion rate.
- 33. Google Ads
The fastest way to fill capacity. Emergency, maintenance and install campaigns split properly.
- 44. Local SEO
Suburb service pages and on-page fundamentals. Slow to start, compounds for years.
- 55. Follow-up and database
Reminder campaigns to past customers for annual checks, filters and compliance work.
Where plumbers waste marketing money
| Spend | Verdict | Why |
|---|---|---|
| Shared directory leads | Poor | Sold to 3–5 plumbers, price war built in |
| Printed flyers | Situational | Works in dense new estates, rarely elsewhere |
| Vehicle signage | Good | Cheap, permanent, local recall |
| Google Ads | Excellent | Immediate, measurable, urgent intent |
| Google Business Profile | Excellent | Free and drives the map pack |
| Generic brand video | Poor | Looks nice, rarely produces a phone call |
Local SEO for plumbers
- A page per major suburb you serve, with genuinely different content — not spun copies
- A page per major service: blocked drains, hot water, gas fitting, leak detection
- Consistent name, address and phone across every directory listing
- Real job photos with descriptive alt text and suburb references
- Google Business Profile posts weekly, with photos from actual jobs
Frequently asked questions
Want this working for your business?
Book a free discovery call. We'll map the search demand in your area, show you what leads should cost, and tell you honestly whether we can help.
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